As a freelance WordPress developer, I’ve worked on a variety of client websites — from news portals to eCommerce stores.
And despite trying dozens of themes over the years, one theme keeps standing out over and over again: Flatsome.
It’s fast, flexible, WooCommerce-ready, and surprisingly easy for clients to manage after handover.
I’ve used Flatsome on several projects, including:
- PenguinMartBD.com — a fresh online store with mobile-first design
- Projonmo.pub — a Book Publishing company Website
All of them have been live, functional, and profitable — and Flatsome played a big role.
Why I Chose Flatsome (Again and Again)
Easy for Clients to Use
After handover, most of my clients want to be able to update banners, product images, and homepage layouts themselves.
With Flatsome’s UX Builder, they don’t need to call me for every change. Drag and drop works well, and the live preview helps a lot.
Fast Page Load Speed
I’ve tested many themes that look great but slow down when product count increases.
Flatsome remains lightweight and performs well even with 100+ products — especially when paired with proper caching and a decent host.
Built for WooCommerce
This isn’t a general-purpose theme with WooCommerce support added later.
Flatsome is built specifically for WooCommerce, so product pages, carts, checkouts, and filters all work beautifully out of the box.
Tons of Customization Without Coding
Yes, I can write code. But not every project has the budget or scope for full customization.
With Flatsome, I can create completely different looks for different clients — without touching PHP or writing custom CSS every time.
Real Example: PenguinMartBD
A few weeks ago, I completed the design and setup for PenguinMartBD.com, a local online store.
Client wanted something clean, modern, and mobile-optimized — with the ability to run flash deals and promo banners.
With Flatsome, I was able to:
- Launch a full-featured store within a week
- Set up mobile-first navigation
- Integrate custom product categories and sliders
- Configure coupon-ready checkout
Most importantly, the client was happy.
They’re now uploading new products and handling orders themselves — without needing technical help every day.
The Downside?
Honestly, not much.
If you’re looking for a hyper-minimal blog layout or a headless setup — Flatsome isn’t it.
But for anyone building a modern, responsive WooCommerce store, it’s an excellent choice.
And if your site needs to go live quickly, without compromising design quality or loading speed — Flatsome delivers.
Want to Use Flatsome for Your Site?
You can grab it directly from ThemeForest. It’s a one-time purchase, and you can use it on a site forever.
👉 Get Flatsome Theme from ThemeForest
Need Help Setting It Up?
If you’re not sure how to install, configure, or customize the theme for your store — I can help.
I’ve set up over 100 WordPress websites, and Flatsome is one of my favorites to work with.
👉 Check out my Fiverr gig here
I offer full WordPress setup, theme customization, and speed optimization — affordable and on time.
Final Thoughts
Good tools make your job easier.
Great tools make your clients happier.
For me, Flatsome is one of those great tools. It saves time, delivers results, and scales with the client’s needs.
I’ve used it across industries — from retail to publishing — and it has never disappointed.

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